Friday, September 21, 2012

A Touch of Technology to Your Shopping Spree - Online Shopping Trends

In this age of information technology, the growth in the trend of online shopping among the upper and middle class has received an immense boost. The concept of online shopping gained popularity with the ever increasing access to the Internet. Instead of shopping for your necessities at a mall or store, you can avail a range of products delivered at your doorstep. The advent of online shopping made the task of shopping easier and hassle free. A range of associated services makes online shopping a favorable option for both men and women.

The trend of online shopping started gaining popularity in the 1990s. Initially, the online shoppers were the higher middle class who had enough money to spend and knowledge and access to the Internet. The search engines on the Internet help you in finding the products you are looking for from the online stores. The online stores advertise their products and also offer catalogs of their products for easy search. However, the word of mouth publicity of online stores is the best way of popularizing the products on sale. Online shopping gives you the freedom of selecting from a wide range of products.

The most popular items of purchase among online shoppers are books. You can also buy other objects like clothes, accessories, bags, cosmetics and so on from online stores. With time online shopping has also encompassed shopping for groceries, nutritious products, medicines, and such others. You can also purchase unique antiques and jewelry from online boutiques and shops.

Whilst online shopping gives us convenience of shopping at home, the advantages to retailers may not be so obvious. Marketing costs for online sales are generally higher than for store or catalog sales. This is because the retailers need to spend higher on promoting their products to attract more customers to do online shopping. There will be a lot of discounts and bargain prices to be offered to customers so that they are willing to shop online. Nevertheless, with the rapid development of technology and much easier availability of broadband throughout the world, online shopping will spread onto the world of shopping in future.


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