Wednesday, November 25, 2009

Projections on Buildings

Advertisements on billboards and vehicles have now become passé. NuFormer Digital Media, a company in the Netherlands creates such 3D visual effects via projectors.
A visually interesting and innovative technique has been adopted to advertise!

Projection of the brand colours and motive in scintillating patterns and clever visual effects draws the attention of the audience and actually makes them stop and stare.

In the video below, the building has been architecturally projected on the actual building. Thus, the dimensions of the visuals are accurate and the entire thing seems to be in sync.

Projection on Buildings from NuFormer Digital Media on Vimeo.



The size of the building too, plays an important part. The grandeur of the building, determines the guarantee of a visual fiesta.

This 3D effect will draw audiences not only for outdoor advertising, but also for the launch of new products, seminars, concerts, events and festivals!

Such an exposure will definitely leave a lasting impact on the viewers thus, creating a new trend of advertising and publicity.

The second video is the "Galerie der Gegenwart” which is a museum in Germany that deals with contemporary art. It has now been transformed into a building where projection artists show off their skills and put up advertisements. These projection artists wanted to give architecture a new face by envisioning buildings without any texture or charisma to be sveltely overturned with creativity.

Even though some of the visuals do not work as well as the others, the conceptualization and execution of this new trend is very impressive.
Viewing something like this in person would be quite an experience!

555 KUBIK_ extended version from urbanscreen on Vimeo.

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