Mo' mo' store!

This is definitely one way to advertise. Let your store speak for itself. And the MOMO Shop, a pop-up store in the atrium of a busy shopping mall in Hong Kong definitely seems to be making use of that.

Designed by Andy Tong, the glass-encased store is made entirely of recycled materials, with its glass exterior seeming to be a coming together of multiple windows. The result, however, is ingeniously eye-catching. Resembling a misshapen childhood fort, the independent store stands out from all the regular box stores and boutiques surrounding it. Put together with MDF board, wood and bubble wrap, the tent-like slanting exterior of the  structure is made of dozens of variously sized disused windows, while t-shirts doubling up as funky lamps hang inside. The store has also been designed to be easily disassembled and pop up at its new location!

The shop has no sign announcing its name but we're sure its eye-catching enough to not need one, while its many entrances make visitors feel like they just happened to discover the store. We're sure it would be hard to walk out of there without buying anything!

Posted in: design,exploring possibilities,innovation